If you own a website for your restaurant business, you’ve likely heard of responsive website design. If you haven’t, and your existing restaurant’s website isn’t one that’s compatible with all mobile devices, it’s time you were brought up to speed. Responsive web design is critical for restaurants that wish to compete online, today. Here’s why:
Everyone is Searching from Mobile Devices
Okay, maybe not everyone, but it’s pretty close! Everyone from tweens to grandparents are searching the web from their smart phones and tablets, and if your restaurant’s website isn’t compatible and they can’t easily navigate your site using their mobile devices, they’ll move on to a competitor’s website that is compatible. This means you just lost a customer to a nearby competitor.
In today’s fast-paced technological world, there’s a growing number of users searching the web when they’re on the go. They want the information they need, now, and only responsive restaurant websites are able to provide the quality user experience they demand.
Google Loves Responsive Design
In the not-so-distant past, Google started penalizing restaurant websites that weren’t mobile compatible with poor rankings. Yup, that’s right; if your restaurant’s website couldn’t be easily navigated from a smart phone or other mobile device, but your competitors’ could, your site would be demoted in the search engine rankings. Google wants to provide their users with great experiences and you should, too.
It’s Easier with One Site
When mobile first hit the scene, many restaurant owners opted to have mobile friendly sites built in addition to their existing restaurant website. This means that when they update their main restaurant’s website, they also have to make updates to their restaurant’s mobile website. With responsive design, everything is streamlined because there’s only one site to manage.
You Need to Please Web Searchers
User experience is key for restaurant businesses, and specifically, providing a great user experience. If web surfers don’t like what they see when they land on your restaurant’s website, or they find they have to scroll or zoom to read sections or all of your site, they’ll hit the back button and move on to one of your competitors. Reduce your restaurant website’s bounce rate and you will convert more of those web surfers into your customers!
If you’re looking for a web design company that can provide you with the awesome responsive website design your restaurant need to succeed online, look no further than a restaurant website design professional. With their knowledge and experience on your side, you’ll be in a great position to dominate the competition.