If you are on the prowl for someone or some company to design or redesign your restaurant’s website, it may be both comforting and daunting to know that your choice of restaurant website designers is at an all time high. From freelancer restaurant web designers to restaurant marketing firms and everything in between, there are thousands of people ready to sell you their skills. The question is not where to look, but how to choose the right restaurant web designer for your restaurant business.
There are two major factors that you will want to take into account when selecting the right restaurant web designer for the job; namely your needs and their organizational structure and skills. If you have not done so already, take a moment to write down why it is, specifically, you want a restaurant website; what will you want it to do? What is your niche? What is your market? Who are your competitors, and how are they attempting to tap into that niche? Do you have a particular brand or image you wish to associate with your restaurant service? It is best to have firm (though not closed) answers to these questions before approaching a website designer for restaurant owners. If you know what you want, it is much easier to determine if a particular restaurant web designer or restaurant web design agency can and will give you what you seek.
With your wish-list in hand, it is time to find the right web designer that specializes in creating websites for restaurants. The first decision you will need to make here is whether to go with a freelance restaurant web designer, restaurant web design team, or restaurant marketing firm. It is difficult to generalize about any one of these, for there are both very excellent and talented freelance restaurant web designers as well as very bad ones. The same might be said for restaurant web design teams and even restaurant marketing firms. However, here are some things that you will want to consider and investigate.
First, it is important to know if you are dealing with a restaurant web design company or a restaurant marketing agency and restaurant graphic design company, for the latter often sub-contract web design work. Generally this is not a problem, although it does put a set of people between you and the designers, which may become tiresome, especially on larger projects. A restaurant web designer worth his or her digital weight should have a handle on restaurant web design and tactics. If you take the time to find a reliable restaurant website design individual or firm, it should be possible to bypass the restaurant marketing agency and still obtain a quality, competitive design. Freelancer restaurant web designers are often less expensive, and have the advantage of dealing with only one or a handful of people. However, a freelance restaurant web designer is just one person, and this one person may not be available all the time should problems arise.
Other factors to consider when considering restaurant web designers include their portfolios, whether they use templates or original designs, the size of their company, and their ability to both give you what you want and to provide suggestions and ideas of their own based on their own knowledge and experience. Last, and definitely not least, is customer support and response time.
With the Internet being the delocalized entity that it is, it is not unusual for a restaurant web designer to perform work for a company either out of state or abroad. While a local restaurant web designer makes face-to-face meetings easier, the same things can be accomplished with email, the web, and phone. However, if at any point during the selection or design process you feel that the restaurant web designer or his or her company is anything less than consistent and open in availability, it may be wise to consider alternatives. One thing to look for is whether or not the company is willing to provide you with access to immediate customer support via telephone or chat. When and if something does go wrong, e-mail technical support can move a bit slow.
These were just a few things to watch for and consider when choosing the right restaurant web designer for you. Another thing you might include could be whether or not customer support over the telephone is available all of the time. The most important thing to do, however, is to seek as many estimates and proposals as possible. The more candidates you consider, the better your chances of hiring the right restaurant web designer for you.